domtru

Endings & Beginnings.

In Editorial on April 29, 2010 at 6:00 pm

A Manifesto.

This is the end of print.
This is the end of TV.
This is the end of mass media.
This is the end of the monologue.
This is the end of the golden age of advertising.

This decade will see the end of the Old World.
This decade will see the end of the Baby Boomers.

This is the rise of a New Generation.
This is the rise of Consciousness.
This is the rise of Accountability

This is the rise of the Voice.
This is the rise of Empowerment.
This is the rise of the Unique Branded Individuals. (UBI vs. USP, USL)

This is the rise of the Technology.
This is the rise of Speed.
This is the rise of Obsolescence.
This is the rise of Excess.

This decade will dramatically change the way we live, for good.

Advertisers and Marketers must embrace these changes or else they will fade away like the Old World. Creativity as we know it, applied to a one-way channel, is an endangered specie. If it does not evolve, it will disappear.

New means of communication, new channels must be tailored for this new upcoming decade. The way we work will be affected (a creative campaign unfolds in time and space, a campaign do not stop the day it starts, etc.). The game just changed, got bigger and the rules are more complex.

We have to start to play on this new exciting game-board.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: