This blog is titled in honour of my first video post. A charming clip from the late 60s that i just recently digged in YouTube while I was brainstorming on a ski resort campaign. Steppenwolf. Men. Awwwwesome. A lesson in cool. Check this. The faces, the gigantic sound wall. The simplicity. An inspiration for something, anything. I tell you. (just saw that it is no more available on YouTube. Damn. Trust me, it was great!)
I’m inviting you on my own magic carpet ride. A ride to be amazed by our creativity. A ride to go somewhere else. A ride to wonder about what we do, who we are.. A ride, I hope, to be better at what we do. Come with me.